This past year, I had the opportunity to work on “Game of the Year” a new initiative for Google’s “Year in Search” video recap of the biggest search trends that happened over the previous year. Specifically, I developed the brand identity for the new game while working alongside a larger team of developers, designers, and writers to develop the game’s UI interactions and elements.
One of my favorite projects at Google to date was the two week publication design sprint for the “Search On” book. A four-person design team was tasked with writing, designing, and producing the publication in two weeks, including visits to the LA printing studio. This publication now sits on every Google executive’s desk–I like to think that Sundar has taken a peek.
126 pages, 9.8 × 7.8, 4 color PMS, perfect bound, clear foil embossed dust jacket.
While at Design Army, I was lead designer for the Human Rights Campaign (HRC) 2017 annual report. We decided to leverage the conceptual elements of large format news print and to ‘strip’ back the full-color, glossy publications of prior years. We incorporated the two HRC brand colors while using crisp, bold typography as primary vehicle for storytelling. The type was modified, elongated, and stretched to reflect the tension between the activist and the new administration. The several central spreads were meant to echo protest and rally posters, designed to strengthen the central message—‘unite, resist and enlist’.
32 pages, 12 1/2 × 22, black plus 1 PMS, folded.
DesignWorks was asked by NPDA to create this years international National Portfolio Day poster. My concept revolved around the scanning bed and the gesture of casting your works in front of a potential institution for critique. I wanted to keep it fun and also give myself the change to run around and play with my typographic choices as well as my formal elements. It was an absolute blast to create this poster.
Currently in print, better documentation will come.
24x36 in, CMYK offset, Edition of 46,000.
This exhibition put put four artists’ diverse philosophical and methodological approaches in dialogue with one another and the gallery space at MCAD. Their varying explorations of cultural assimilation and attitudes toward representational responsibility tie directly into the formal aesthetic choices they make, photographic history, and the current political climate.
Postcards for the installation
Iterations of the logo concept
5.5x8.5 in, CMYK Digital, Edition of 5000.
Water~Stone Review is a literary annual published by the The Creative Writing Programs at Hamline University. The review publishes work in all genres as well as essay/reviews and writers’ interviews. Features include three contests and photography curated by myself.
Poster, Postcards, Web, Book Marks, 6x9 in, 300 pg. Offset CMYK, Edition of 5000.
The Minneapolis College of Art and Design’s Master of Fine Arts program is a community of makers, thinkers, theorists, researchers, and creative professionals working in a mentor- based, interdisciplinary educational environment. This incredible collection of work represents the capstone activity of two years of intensive study and a relentless pursuit of creative excellence. The candidates graduating this spring reflect the truly interdisciplinary nature of our mentor-based program and demonstrate the importance of personal expression and achievement.
The design of this catalog was based around two sidereal years to represent the amount of time these graduates spent in the program. Another major conceptual aspect to this publication had to do with the spiral bind. This binding decision was dictated by my desire for the cycle and that the publication itself was a cyclical object, not linear. Keeping with this conceptual idea, I created the system within the publication to adhere to this cycle. Each spread theoretically represents itself as the cover, by keeping the necessary information visible you will always know what it is you are picking up.
7.5x10 in, 85 pg. CMYK Digital, Edition of 600.
Promotional .gif, Web.
12x36 in, CMYK Digital.
Catalog geared towards potential incoming fine art freshman. The publication focuses on MCAD’s facilities, program details, current students, and the faculty that teach at the university. This was an important design for advertising the Fine Art program at MCAD, and it was the first catalog of its kind created for that particular department.
32 Pages, 4 color CMYK , 5.5 x 8in. Edition of 20,000.
Third Rail Ad
Advertisement design for the Third Rail publication.
Fall Events Postcard
Physical advertisement for the possible 2017 incoming freshman.
CMYK, 4x6 in, Edition of 2,000.
New York City Invitation
Design and illustration created for a personal invitation for MCAD alumni that live and work in NYC to attend a gathering.
CMY(K), 4x6 in, Edition of 25.
McKnight Visual Artist Fellowship
Application web banner and postcard for the Mcknight Visual Artist Fellowship. This grant is to support working artists to create and contribute to vibrant communities. Minnesota thrives when its artists thrive
4x6in, Metallic Pantone 876 c. Edition of 10,000.
Endless Coffee Company, is a personal project that I have been working on in my off time just for fun.
Google Brand Studio pins designed for specific projects over the past two years.
Logo development for Ugly, a SF based ceramic studio.